Online Gaming Startup We R Interactive Debuts With Star Backers And Founders
We R Interactive , a London-based online games publisher, has turned on the lights , and is on a mission to give birth to a “new generation of interactive and social games that allow players an unprecedented level of control, influence and engagement across multiple platforms”. The company is headed by former PlayStation and Eidos executive David Rose, ex-ITV Interactive Commissioning Editor Oli Madgett and media analyst Richard Dale. Rounding out the management team are two of the directors of production company Bigballs Films , Tom Thirlwall and Chris Kelly. We R Interactive also launches with the backing of Peter Mead, founder of ad agency Abbott Mead Vickers BBDO,Fru Hazlitt, former Yahoo and Gcap Media boss, and ITV’s new commercial and online director and Eric Fellner, co-founder of Working Title .
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